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Our Whimsical Design Journey: From Inspiration to Launch

Creating a collection at Ivory Sheep is a journey of passion, creativity, and meticulous attention to detail. Our design process unfolds in thoughtful phases, ensuring each piece reflects our dedication to high quality, ethical production, inclusive sizing, and over the top fashion. Each collection embodies whimsical fashion with in-house prints, and collectors pieces that is for the nostalgic shopper. Our pieces are made to feel like magic on every body and the design process takes that feeling into account every step of the way. 

Phase One: Inspiration

Our journey begins with inspiration. We delve into music, movies, and iconic characters, seeking out the tones and vibes that resonate with our vision. This is the phase where we build our mood boards, often using Pinterest to capture the energy we want to convey. For us, inspiration is the heartbeat of our design process.

Phase Two: Fabric Selection and Print Creation

In this phase, we start looking at fabrics and creating prints. The materials we choose must echo the essence of our inspiration. For our "In Bloom" collection, we focused on crafting in-house prints and selecting fabrics that embodied the freshness of new beginnings and the warmth of sunshine.

Phase Three: Design Development

Here, we marry our fabric choices with our design concepts. Often, the fabrics themselves inspire new design ideas. This dynamic interplay ensures our creations are both innovative and true to our initial vision.

Phase Four: Design Refinement

Our designs are then sketched, with fabrics and prints in mind. Over several weeks, we refine each piece, considering every detail from fit to feel. This tweaking phase ensures our garments are perfect for all body types, reflecting our commitment to sizing, quality, and craftsmanship.

Phase Five: Sample Production

Once satisfied with our designs, we submit detailed drawings to our production team. Samples are crafted, tried on different body types, and adjusted as needed. This phase usually takes months as we endlessly edit each sample until it is the perfect piece. The editing process is crucial for ensuring every piece meets our high standards.

Phase Six: Campaign Preparation

With samples in hand, we prepare for our campaign shoot. Inspired by our initial mood boards, we plan every detail—from the shoot location and styling to hair and makeup. This phase brings our vision to life.

Phase Seven: Administrative Prep

After the campaign shoot, administrative tasks take over. We write product descriptions, set pricing, and tease the collection on social media. This phase is all about building anticipation and ensuring a seamless launch. With the launch of each collection we send a little trinket that represents the collection to everyone who buys; this is an important step in this phase as we need to ensure we order enough of the trinkets, but it is the perfect representation of what the collection captures.

Phase Eight: Launch Day

Launch day is filled with excitement and anticipation. After months of hard work, we're thrilled to share our collection with the world and eagerly await your feedback.

Our Commitment to You

At Ivory Sheep, we pour our hearts into every collection. Our commitment to ethical production, inclusive sizing, and high quality whimsical fashion means we scrutinize every seam and stitch. We want you to feel as stunning as you are in our pieces, knowing that each garment was crafted with care and precision.

Embrace the Magic of Ivory Sheep

The design and production process is long and detailed, but the result is always worth it. We hope you feel the love and dedication we put into each piece, and we can't wait for you to experience the magic of Ivory Sheep.

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