The day of our first launch; Fairy Soiree. There's a swirl of emotions; excitement, nerves, anticipation, every emotion showed up today. Ivory Sheep is just so personal, especially this launch, it feels like we've finally found our voice and are creating something that feels 100% authentic. I don't mean to be a sap, but I just wanted to take this moment and reflect on how far we've come. 

We opened up a physical location in the height of the pandemic, and seriously it has been an uphill battle since then. The odds continued to stack against us, and it felt like we have been clawing to make any moves. We made significant decisions, some of them bad, others great, all of them being made in the best interest of Ivory Sheep. We have fallen so deeply in love with what we created, but most of all we have fallen madly in love with each of you. The relationships, and connections we have built is what has kept us going. To be a part of each of your lives, to see and hear how you have grown, to be a part of your major life events like engagements, graduations, but to be a part of your hard times is the part we love the most. To be able to support you, and be there for you is what makes us keep going.

Ivory Sheep's goal has always been to create a community. Before the business even started, our intention was to create a place where those who feel like they don't fit in, do. It's a place where we can all come together and support each other, not only in the best of times, but also in the worst. To be here today, and to look around and see that we have done this- well I have no words. 

Fairy Soiree is a collection that is dedicated to you. The inspiration for this collection was born from the need of escapism. Life can be so incredibly difficult, and we wanted to create pieces that you can put on and remove you from the hardest of times. Pieces you can put on, and instantly bring a smile to your face. No matter the struggle or the battle you're facing, you've got this, and we're here to cheer you on. 

This is a collection for you, and to tell you that you are a fairy, you are capable of anything, and that we are here to support you in any phase of your life.

We adore, and love each of you. 

Thank you for loving us, and supporting us.

Lots of love,

Mackenzie & Michael

PS so sorry this is so sappy, it just had to be said.